LIKE A GIRL: An Example of Great Marketing
Joe Chernov once said "Good marketing makes the company looks smart. Great marketing makes the customers feel smart."
The “Like a Girl” video marketing campaign of P&G has spread its message far beyond the feminine hygiene products. It empowers it's audience. Watch it and you will see for yourself.
This is a very successful example of Empowerment in Marketing. Marketing by empowering an audience creates a strong emotional attachment to consumers and facilitates decision-making.
The marketers have successfully use confidence as a powerful motivator - allowing consumers to tailor a product or brand experience to suit their own specific needs and desires. For years to come, they will associate those positive feelings with the Always brand.