HAWAIIAN HUMANE SOCIETY
non profit animal shelter.
increase donations via internet marketing.
video creative, full-service internet campaign implementation.
In order to increase donations to sustain the Humane Society, Lent Enterprises came up with a 4 step process:
1 Create customized audience segments via Social Media
2 Craft relevant messaging to effectively reach core audience
3 Geo-target mainland states only
4 Monitor activity and optimize against landing page engagement