HAWAIIAN HUMANE SOCIETY

CLIENT PROFILE
non profit animal shelter.
INITIATIVE
increase donations via internet marketing.
 
KEY SERVICES
video creative, full-service internet campaign implementation.

OUR APPROACH

In order to increase donations to sustain the Humane Society, Lent Enterprises came up with a 4 step process:

 

1 Create customized audience segments via Social Media

Craft relevant messaging to effectively reach core audience 

3 Geo-target mainland states only

4 Monitor activity and optimize against landing page engagement

1 DEFINE THE TARGET AUDIENCE ON SOCIAL MEDIA AND CREATE A CUSTOMIZED CAMPAIGN TO APPEAL TO THIS AUDIENCE.

2 CAMPAIGN CONCEPTION AND VIDEO EXECUTION THAT APPEALS TO THE TARGET AUDIENCE IDENTIFIED IN STEP 1.

the birth of Hermin, the lonely hipster dog.

3 SEND CAMPAIGN MESSAGES TO TARGET AUDIENCE TO INCREASE DONATIONS.

4 FOLLOW ENGAGEMENT WITH THE CAMPAIGN AND OPTIMIZE.

THE RESULTS

WE YIELD THESE KIND OF RESULTS WITH OUR INNOVATIVE CREATIVE STRATEGIES THAT APPEAL TO THE TARGET AUDIENCE WE IDENTIFY BEFORE WE PRODUCE OR IMPLEMENT THE CAMPAIGN.  WE FOLLOW THROUGH AND PRODUCE ABOVE AVERAGE RESPONSES TO ACHIEVE ANY GOAL.

$160
in first 20 minutes
of campaign
internet marketing
ranked #3
PSA in the Nation