FEEDING HAWAII

TOGETHER

CLIENT PROFILE
non profit food pantry for the needy.
INITIATIVE
increase donations via internet marketing.
 
KEY SERVICES
video creative, full-service internet campaign implementation.

OUR APPROACH

1 Create customized audience segments via Social Media

2 Craft relevant messaging to effectively reach core audience
3 Geo-target mainland states only
4 Monitor activity and optimize against landing page engagements

In order to increase donations to sustain Feeding Hawaii Together, Lent Enterprises came up with a 4 step process:

 

1 DEFINE THE TARGET AUDIENCE ON SOCIAL MEDIA AND CREATE A CUSTOMIZED CAMPAIGN TO APPEAL TO THIS AUDIENCE.

2 CAMPAIGN CONCEPTION AND VIDEO CAMPAIGN EXECUTION THAT APPEALS TO THE TARGET AUDIENCE IDENTIFIED IN STEP 1.

3 SEND CAMPAIGN MESSAGES TO TARGET AUDIENCE TO INCREASE DONATIONS.

4 FOLLOW ENGAGEMENT WITH THE CAMPAIGN AND OPTIMIZE.

THE RESULTS

WE YIELD THESE KIND OF RESULTS WITH OUR INNOVATIVE CREATIVE STRATEGIES THAT APPEAL TO THE TARGET AUDIENCES WE IDENTIFY BEFORE WE PRODUCE OR IMPLEMENT YOUR CAMPAIGN.  WE FOLLOW THROUGH AND WE PRODUCE ABOVE AVERAGE RESPONSES TO ACHIEVE ANY GOAL.

Facebook Fan Page likes:
Before Campaign: 0
Campaign Yield: 2,731 LIKES
91,103
impressions
$0.07
cost per click
(cpc)
11,688
egagements (likes,
shares, tags, ect.)
751
website clicks
8.18%
click thru rate
Our Case Study yielded astronomically better results than the national averages*. We had far higher engagement with our campaign, and it cost over 50% less to engage our audience.
 *SALESFORCESOCIAL.COM